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Position |
特任教授 |
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Degree |
Doctor of Philosophy(Hokkaido University), Doctor of Economics(Kobe University), Master of Economics(Osaka University) |
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Research Field |
Finance, Business Administration of Financial Institution, Social promotion, Tourism |
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Graduate School 【 display / non-display 】
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Hokkaido University Graduate School of International Media, Communicaton and Tourism Studies Doctor's Course Completed
2019.4 - 2022.9
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Kobe University Graduate School, Division of Economics Comprehensive Economic Policy Doctor's Course Completed
2001.4 - 2006.9
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Osaka University Graduate School, Division of Economics Master's Course Completed
1997.4 - 1999.3
Campus Career 【 display / non-display 】
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KONAN UNIVERSITY Faculty of Business Administration Faculty of Business Administration Department of Business Administration 特任教授
2022.4
Papers 【 display / non-display 】
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An Investigation on the Measurement of Shikoku 88 Temple Pilgrimage Tourism Experiences －Based on the Questionnaire Survey for Pilgrimage Tourists－ Reviewed
NANCHI Nobuaki
Journal of Japan Institute of Tourism Research 34 ( 1 ) 31 - 50 2022.9
Authorship：Lead author, Last author, Corresponding author
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The Experiential Value of Pilgrimage Tourism－Based on the Questionnaire Survey for Saikoku Sanjusansho and Shikoku 88 Temple Pilgrimage Tourists－ Reviewed
NANCHI Nobuaki
Doctoral Dissertation（Hokkaido University） 2022.9
Authorship：Lead author, Last author, Corresponding author
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An Investigation on the Measurement of Pilgrimage Tourism Experiences－Based on the Questionnaire Survey for Saikoku Sanjyusansho Pilgrimage Tourists－ Reviewed
NANCHI Nobuaki
Journal of Japan Institute of Tourism Research 33 ( 1 ) 89 - 105 2021.9
Authorship：Lead author, Last author, Corresponding author
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A Study on the Experiential Value of Pilgrimage Tourism Reviewed
NANCHI Nobuaki
Journal of Japan Institute of Tourism Research 32 ( 1 ) 19 - 32 2020.9
Authorship：Lead author, Last author, Corresponding author
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The contingency theory approach to organization design strategies of Japanese regional banks Reviewed
NANCHI Nobuaki
Japanese Journal of Administrative Science 30 ( 2 ) 61 - 81 2017.8
Authorship：Lead author, Last author, Corresponding author
Books and Other Publications 【 display / non-display 】
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Science of Pilgrimage－A Study on the experience value of modern pilgrimage tourism－
NANCHI Nobuaki（ Role： Sole author）
KOUBUNDOU 2024.2 （ ISBN:9784335161087 ）
Today, in the modern pilgrimage of Santiago de Compostela, which attracts tourists from all over the world, more than half of the pilgrims are non-Christians who do not have any particular faith. For those who are not particularly faithful, faith in St. James is no longer important, and "human interaction and connections with other pilgrims they meet on their pilgrimage routes, such as the Hospitalero, who supports them along the way" are more important. On the other hand, in Japan, the representative pilgrimages of Shikoku 88 and Nishikoku 33 are offered as pilgrimage tours that all tourists can participate in, and modern pilgrims can easily experience pilgrimages regardless of their own faith.
In this way, today, pilgrimage, which was traditionally a religious act based on prayer to the gods and Buddhas, has come to be produced as a tourism product by the tourism industry such as travel agencies, and has come to have aspects of economic goods that are experienced and consumed beyond the framework of traditional religions.
The economic system has evolved from an agricultural economy to an industrial economy, a service economy, and an experience economy. Along with this, the economic value of offerings has also evolved from commodities to products, services, and even experiences, and the economy motivated by the subject's experience has expanded. In modern society, where consumption has come to be used as a means of establishing self-identity, the content of the experience itself, such as what the consumer, who is the subject, saw, heard, and felt in the process of consumption behavior, has come to have an important value (Pine & Gilmore, 1999).
Modern pilgrims go to sacred places to satisfy their diverse desires and various things that exist there, and the experience of enjoying the natural scenery of the pilgrimage route and surrendering to the sacred atmosphere of the holy place and being soothed is considered to contain the value of an experience that remains in memory as a memory. Therefore, the process by which they enjoy, learn and find themselves through pilgrimage tourism is typical of experience consumption.
On the other hand, travel agencies and other tourism industries are making various productions to turn the tourist experience into memorable events as they move to an experiential economy system in which the consumer's own experience has important value. Various experience stagers such as travel agencies, transportation agencies, and accommodation facilities, who are the directors of tourism, are commercializing pilgrimage tourism as an economic good by combining various resources that can create experiential value on pilgrimage routes. Pilgrimage, which was originally a religious act centered on prayer, was commercialized as pilgrimage tourism while fusing with tourism, and was included in the market economy system. Therefore, modern pilgrims, regardless of their own faith, are free to buy, sell, and experience these goods according to their interests, interests, and purposes.
In a secularized society where diverse values are routinely created, traditional religious organizations are losing their official status and authority. As religion is excluded from the public sphere and becomes a private matter for individuals, "privatization," modern pilgrims are more concerned with personal matters than institutional beliefs. They are not bound by traditional doctrines or religious norms, but proactively select, combine, and consume religious information that is valuable to them according to their tastes, interests, and concerns, and they find "things worth visiting" in pilgrimage tourism. Therefore, in today's empirical economy system, where the consumer's experience as a subject itself has come to create value, the value that modern pilgrims find in their pilgrimage tourism experience, that is, the experience value, is considered to be becoming increasingly important.
Therefore, in this book, we will consider pilgrimage tourism, which is one of the new forms of tourism that fuses pilgrimage and tourism, from the perspective of "experience value" as an evolution of economic value, with the main research object as the main research subject.
Since 1970, the relationship between pilgrimage and tourism, which is the main theme of this book, has been discussed as a "pilgrimage-tourism theory" that equates tourism with pilgrimage, and in recent years it has been studied from the perspectives of consumption and spirituality. However, these arguments tend to be qualitatively analyzed of pilgrims' experiences, and it is difficult to say that they have sufficiently analyzed the inner and private experience value that tourists find while consuming pilgrimage tours. Therefore, the specific sources of the diverse experiential values they find in pilgrimage tourism are still unclear.
In this book, the various attractions and characteristics of pilgrimage tourism are reconsidered from the perspective of the value dimension of experiential value presented by the theoretical framework of the "experiential value model" that has developed in the field of research on consumer behavior with the evolution of the economic system. In this way, we will explore the specific components of the experiential value that modern pilgrims who go to the Holy Land find in pilgrimage tourism as "something worth visiting" and clarify its contents.
First, we will conduct a survey of previous research on pilgrimage. Since ancient times, pilgrims have traveled for various purposes such as entertainment, art, learning, and health, as well as religious beliefs. Even if the pilgrimage has a religious purpose as the primary purpose, it generally also serves as tourism to monuments, museums, beautiful places, etc., and in this respect, it is confirmed that the pilgrimage has characteristics as a prototype of tourism. Next, we will conduct a survey of previous research on tourism, and highlight that the essence of modern tourism is similar to pilgrimage not only in form but also in motive, in that it has an aspect of exploring authentic experiences, and that there is a similarity between the two. In addition, we will consider the background of pilgrimage, which was traditionally a religious act, being embraced by the market economy system while fusing with tourism, and consider the various attractions of modern pilgrimage tourism, which has been commercialized as an economic good by the tourism industry.
Next, based on the knowledge obtained through the consideration of previous research on pilgrimage and tourism, we will reconsider pilgrimage tourism from the perspective of the value dimension of experiential value and clarify its diverse experiential value by using the theoretical framework of the "experiential value model" that has developed in the field of consumer behavior research with the evolution of the economic system. Specifically, by reviewing previous research on the "experiential value model" and reconsidering the characteristics of pilgrimage tourism from the perspective of experiential value, we present the construct of experiential value, that is, the value dimension. In addition, we will take up as a concrete example a bus tour that visits 33 sacred sites in Nishikoku and 88 places in Shikoku, which are representative sacred sites of the Japan, and construct a model of measuring the experience value possessed by them, and conduct empirical analysis. By verifying the validity and reliability of the model and presenting its usefulness, we will highlight the actual experiential value that modern pilgrims find in pilgrimage tourism.
Finally, by presenting factual, theoretical, and practical findings discovered through the discussions in this study, the actual value of pilgrimage tourism will be clarified, and the procedures for quantitatively capturing the experiential value of pilgrimage tourism that cannot be physically observed directly will be outlined, and the remaining future research topics will be described.
We sincerely hope that this book will be read not only by modern pilgrims who go to sacred places in search of interaction with "sacred things," but also by many people who are also impressed by self-search and health promotion outside of their daily lives, sightseeing in scenic spots and power spots, hot springs and gourmet food, and will contribute to the construction of their respective readers' identities. -
Regional Finance Theory －The Background of the Birth of Japanese Modern Regional Banks and the Significance of their Existence－
NANCHI Nobuaki（ Role： Sole author）
2023.4 （ ISBN:9784842918464 ）
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地方創生のための地域金融機関の役割ー金融仲介機能の質向上を目指してー
南地伸昭（ Role： Joint author）
中央経済社 2018.3 （ ISBN:9784502252716 ）
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The Social Contribution by Regional Financial Institutions
NANCHI Nobuaki（ Role： Sole author）
2012.9 （ ISBN:9784842915579 ）
Review Papers (Misc) 【 display / non-display 】
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A Quantitative Analysis on the Experiential Value of Pilgrimage Tourism
NANCHI Nobuaki
JOURNAL OF RELIGIOUS STUDIES 98 ( 別冊 ) 304 - 305 2025.3
Authorship：Lead author, Last author, Corresponding author
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西国および四国巡礼ツーリズムの経験価値
南地伸昭
巡礼遍路研究 ( 9 ) 13 - 32 2023.12
Publishing type：Article, review, commentary, editorial, etc. (scientific journal)
Presentations 【 display / non-display 】
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Exploration of the universal values inherent in the pilgrimage culture of the world Invited
NANCHI Nobuaki
GSUM Workshop, 2025 2025.5 GSUM
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A Study on the Universal Value of Domestic and International Pilgrimage Culture Invited
NANCHI Nobuaki
Kobo Daishi Kukai Birthplace Zentsuji Temple, General Meeting and Speech (Kobo Daishi Kukai Birthplace Zentsuji Temple) 2024.11
Event date： 2024.11
Country：Japan
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A Quantitative Analysis on the Experiential Value of Pilgrimage Tourism
NANCHI Nobuaki
Japanese Association for Religious Studies 83nd Annual Conference(2024) (TENRI UNIVERSITY) 2024.9 Japanese Association for Religious Studies
Event date： 2024.9
Country：Japan
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Footprints and Prospects of Experiential Value Research on Pilgrimage Tourism
NANCHI Nobuaki
第28回 宗教とツーリズム研究会 (The Institute for Japanese Culture and Classics, KOKUGAKUIN University) 2024.6 宗教とツーリズム研究会 and The Institute for Japanese Culture and Classics, KOKUGAKUIN University
Event date： 2024.6
Country：Japan
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西国および四国巡礼ツーリズムの経験価値
南地伸昭
巡礼遍路研究会 第9回研究発表会 (総本山善通寺) 2023.6 巡礼遍路研究会
Event date： 2023.6
Country：Japan
Other Research Activities 【 display / non-display 】
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日米地域銀行の存続と再編－なぜ日本の地域銀行は減っていくのか－
2018.10
Book Review
Academic Awards Received 【 display / non-display 】
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Tourism Book of the Year 2024 Award (Academic)
2025.6 Japan Institute of Tourism Research Science of Pilgrimage
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Japan Institute of Tourism Research, Paper of the Year 2021 Award
2022.6 Japan Institute of Tourism Research An Investigation on the Measurement of Pilgrimage Tourism Experiences
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Japan Institute of Tourism Research, Paper of the Year 2020 Award
2021.6 Japan Institute of Tourism Research A Study on the Experiential Value of Pilgrimage Tourism
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The Japanese Association of Administrative Science, Excellent Case Study Award 2018
2019.4 The Japanese Association of Administrative Science The contingency theory approach to organization design strategies of Japanese regional banks
Social Activities 【 display / non-display 】
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地域金融機関IT研究会報告書「リテール戦略におけるコンタクトセンター」
Role(s)： Lecturer, Informant, Investigater, Report writing
公益財団法人金融情報システムセンター 2005.7
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地域金融機関IT研究会報告書「携帯電話を活用した金融ビジネスの動向」
Role(s)： Lecturer, Informant, Investigater, Report writing
公益財団法人金融情報システムセンター 2006.8
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金融機関のリスク管理の課題と対応
Role(s)： Lecturer, Advisor, Informant, Investigater, Report writing
公益財団法人金融情報システムセンター 2005.10
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リテール戦略におけるコンタクトセンターの役割
Role(s)： Lecturer, Advisor, Informant, Investigater, Report writing
公益財団法人金融情報システムセンター 2006.1
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金融自由化時代の地域金融機関経営
Role(s)： Lecturer, Informant, Contribution
大阪銀行協会 1998.10
Qualification acquired 【 display / non-display 】
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Certified Member Analyst of the Securities Analysts Association of Japan