写真a

AOKI Kei

Position

Associate Professor

Research Field

Management

Graduate School 【 display / non-display

  •  
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    2015.03

    Kobe University  Graduate School, Division of Administration  Doctor's Course  Completed

  •  
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    2010.09

    Kobe University  Graduate School, Division of Administration  Master's Course  Completed

 

Published Papers 【 display / non-display

  • Collective Innovation with Users-The case of Apple Distinguished Educator Program -

    Kei Aoki

    Japan Marketing Journal Vol. 39 No. 2     2019.09  [Refereed]  [Invited]

    Single Work

    DOI

  • Can Brand Experience Increase Customer Contribution: How To Create Effective Sustainable Touchpoints With Customers

    Kei Aoki, Efua Obeng, Aberdeen Leila Borders & Deborah H. Lester

    Journal of Global Scholars of Marketing Science   29 ( 1 ) 51 - 62   2019.01

    Joint Work

  • Can Brand Experience Increase Customer Contribution: How To Create Effective Sustainable Touchpoints With Customers

    Kei Aoki, Efua Obeng, Aberdeen Leila Borders & Deborah H. Lester

    Journal of Global Scholars of Marketing Science   29 ( 1 ) 51 - 62   2019.01

    Joint Work

  • How to manage a co-creation community: The case of recipe site

    Kei Aoki

    US-China Law Review   13   276 - 286   2016.04  [Refereed]

    Single Work

  • How to manage a co-creation community: The case of recipe site

    Kei Aoki

    US-China Law Review   13   276 - 286   2016.04

    Single Work

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Books etc 【 display / non-display

  • アイデア共創の質を高めるしくみ

    青木慶 (Part: Other )

    クロスメディア・パブリッシング  2017.08

  • アイデア共創の質を高めるしくみ

    青木慶 (Part: Single Work )

    クロスメディア・パブリッシング  2017.08

  • CSRの基礎 企業と社会の新しいあり方

    國部克彦,神戸CSR研究会 (Part: Joint Work ,  第3章 CSRとマーケティング )

    中央経済社  2017.04

  • CSRの基礎 企業と社会の新しいあり方

    國部克彦,神戸CSR研究会 (Part: Other ,  第3章 CSRとマーケティング )

    中央経済社  2017.04

Conference Activities & Talks 【 display / non-display

  • How to increase social welfare through household sector innovation?

    Kei Aoki

    17th International Open and User Innovation Conference  (Utrecht Uviversity)  2019.07  -  2019.08 

  • How to increase social welfare through household sector innovation?

    Kei Aoki

    17th International Open and User Innovation Conference  (Utrecht Uviversity)  2019.07  -  2019.07 

  • The Relationship between Brand Experience and Word-of-Mouth (WOM)

    Kei Aoki, Efua Obeng, Aberdeen Leila Borders, Deborah Lester

    2019 AMA Winter Academic Conference  (Austin, U.S.A.)  2019.02  -  2019.02  American Marketing Association

  • The Relationship between Brand Experience and Word-of-Mouth (WOM)

    Kei Aoki, Efua Obeng, Aberdeen Leila Borders, Deborah Lester

    2019 AMA Winter Academic Conference  (Austin, U.S.A.)  2019.02  -  2019.02  American Marketing Association

Academic Awards Received 【 display / non-display

  • 2019 JGSMS Best Paper Award

    2019.11.16   Journal of Global Scholars of Marketing Science   Can brand experience increase customer contribution: How to create effective sustainable touchpoints with customers?

    Winner: Kei Aoki, Efua Obeng, Aberdeen Leila Borders & Deborah H. Lester

Grant-in-Aid for Scientific Research 【 display / non-display

  • Grant-in-Aid for Scientific Research(C)

    Project Year: 2017.04  -