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How to increase social welfare through household sector innovation?
Kei Aoki
17th International Open and User Innovation Conference (Utrecht Uviversity)
Event date： 2019.7 - 2019.8
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The Relationship between Brand Experience and Word-of-Mouth (WOM)
Kei Aoki, Efua Obeng, Aberdeen Leila Borders, Deborah Lester
2019 AMA Winter Academic Conference (Austin, U.S.A.) American Marketing Association
Event date： 2019.2